People-first
Employees deserve clarity, respect and leaders who understand the responsibility of their position.
About HRCC
Experience inside the industry changes the conversation.
HRCC brings together executive HR leadership, regulated operations experience and a genuine commitment to the people building cannabis.
Founder & President
Petra Worthy
A strategic HR executive who understands that protecting the people, the operation and the license must happen together.
Petra has led people and compliance work across cultivation, manufacturing, processing, laboratory, distribution and retail environments. As the first employee and HR leader of a New Jersey cannabis operator, she built the function from the ground up, helped scale the organization beyond 150 employees and supported an operation that generated more than $60 million in its first year.
Her work has included executive advising, workforce planning, employee and labor relations, investigations, leadership coaching, recruiting, policy and SOP development, NJ CRC workforce compliance and multi-site organizational growth.
Before founding HRCC, Petra served cannabis organizations across New Jersey and Pennsylvania and built her broader career in highly regulated, fast-moving manufacturing environments.
What guides the work
Integrity is everything.
Strong cultures are not created by slogans. They are created by clear expectations, consistent leadership and systems that treat people fairly.
Operationally grounded
HR decisions must work on the floor, in the vault, at the register and in the executive meeting.
Compliance-minded
Documentation, consistency and accountability protect the company while strengthening trust.
Selected experience
Built for complex workplaces.
From startup infrastructure to union grievances, Petra has managed the people issues that determine whether organizations merely open—or truly operate.
Built HR and compliance from day one
Created the workforce infrastructure, policies, governance and leadership systems required to launch and scale.
Supported retail and facility operations
Partnered with leaders across cultivation, manufacturing, laboratory and dispensary environments.
Resolved complex union matters
Managed grievances, contract interpretation, workplace investigations and leadership accountability.
Translated strategy into structure
Aligned roles, hiring, onboarding, performance systems and culture with the company’s operating plan.