Cannabis HR, built from the inside

People. Compliance. Culture. Growth.

Executive-level HR leadership for cannabis businesses that need compliant systems, accountable teams and a culture built to scale.

150+employees scaled from the ground up
$60M+first-year operation supported
Multi-siteretail, cultivation and manufacturing
NJ CRCworkforce compliance expertise
How HRCC helps

HR that understands the operation.

Cannabis companies need more than policies. They need practical leadership that connects the workforce, the license and the business plan.

01 / LEADERSHIP

Fractional HR Leadership

Strategic guidance, workforce planning and executive support without the cost of a full-time HR leader.

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02 / COMPLIANCE

Cannabis Workforce Compliance

NJ CRC badging, personnel documentation, SOPs, training and audit-ready HR systems.

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03 / PEOPLE

Employee Relations

Investigations, performance management, attendance, conflict resolution and defensible documentation.

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04 / TALENT

Recruiting & Onboarding

Cannabis-specific candidate sourcing, interviews, offers and onboarding that reflects a professional industry.

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05 / SYSTEMS

Policies & Training

Handbooks, codes of conduct, management training and practical policies leaders can actually use.

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06 / SCALE

Operational Growth

People infrastructure for new facilities, expanding locations and cannabis brands preparing for the next stage.

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We care about the plant—but most importantly, we care about the people behind it.

HRCC was built for an industry where workforce decisions can affect culture, performance and regulatory risk. Our work brings those priorities together.

CultivationManufacturingRetailLabor RelationsCompliance
Meet the founder

Built by a cannabis HR executive who has done the work.

Petra Worthy has built HR functions, supported regulated facilities and advised leaders through growth, complex employee matters and workforce change.

Her experience spans cannabis cultivation, manufacturing, laboratories, distribution and dispensary operations across New Jersey and Pennsylvania.

About Petra & HRCC